Magic Pet Italia's mission is to improve the lives of animals and their owners through innovative and sustainable solutions. This is why we at Sinapps wanted to support them, showing their social side through Instagram, Facebook and TikTok, with targeted ADV campaigns. We also created their Ecommerce, offering an intuitive and easy-to-use platform to buy the best pet products. Our work helps Magic Pet Italia reach a wider audience and improve the lives of many four-legged friends.
Inside the site we are guided by two mascots, Peter and Cate, a dog and a cat, who take us on a discovery of their favourite products.
The design features vivid pastel colours, ideal for a colourful and lively site
Discover the site of Magic Pet
We brought out the more spontaneous side of our pets by giving them a voice: the concept "talk like you bark/whine" translated into:
We designed the visual to communicate the more playful and sweet side of our and your Magical Pets.
We allowed ourselves to be guided by colours to design an easy and intuitive UX/UI, to which we added a coordinated and strongly recognisable image on social media and product packaging.
The result is a brand to cherish!
Magic Pet undertook a multi-channel redesign with us involving Meta, TikTok and the transformation of the showcase site into an e-commerce. Thanks to performance adv campaigns, we achieved:
This allowed Magic Pet to consolidate online and get closer to animal lovers.
Magic Pet, active in the pet products sector, needed to stand out in a highly competitive market by improving online visibility and increasing sales.
We developed an integrated strategy, optimising product feeds, keywords and ads, and launched Search, Display and Performance Max campaigns.
Results
