From art direction to communication, via concerts, street food and urban activations: Sinapps orchestrated every detail.
The event that lit up the city during the days of the Grand Prix: the city became stage, track and audience together.
Over 62,000 people in town, more than 50 events spread across concerts, DJ sets, shows, installations and the first edition of the spectacular Elegant Parade: an exclusive parade of classic and modern cars in the heart of Monza. From 28 street foods to 9,000 spectators in Piazza Cambiaghi and 28,000 at the Boschetti Reali: Monza has become the entertainment circuit for families, young people and enthusiasts.
An immersive experience, with 34 sponsors, activities for children, automotive exhibitions: for four days Monza turned into an open-air stage.
A visual identity built with the same care as a racing car: powerful, recognisable and with attention to every detail.
Sinapps designed the logo and a powerful and coherent corporate image, inspired by the event's symbolic colours, with a blazing red as the absolute protagonist. From the passes to the T-shirts, from the promotional material to the digital content, up to the official magazine: each element was designed to tell the story of the event with style and precision.
Over 12 million views and a social strategy that ran at the same speed as the event.
With 9,720,000 views on Facebook and 2,400,000 on Instagram, the communication of Monza FuoriGP 2025 reached record numbers. Sinapps curated a multi-channel editorial plan - on Instagram, Facebook and TikTok - designed to engage every age group with tailor-made content.
Every element of the communication was designed to transmit the energy of Monza FuoriGP in real time: from backstage to highlights, passing through interviews and contributions entrusted to a narrating face, chosen to give coherence and personality to the story. A constant flow of stories, images and voices transformed every moment into an experience to live, see and share.
With the Monza FuoriGP 2025 website, the events calendar has become an experience to be explored: dynamic map, filters by date and location, and all info always just a click away.
The site played a key role in promoting and supporting the event.
