One track, one night, one new year. We at Sinapps have transformed the Autodromo Nazionale Monza into a breathtaking New Year's Eve 2026 experience.
The entire organisation of the event was in our hands: from the gala dinner served at the table to the midnight toast to celebrate the arrival of the New Year. We did not neglect the entertainment with live music, DJ sets, performers and animation.
The entire event took place in the heart of the Temple of Speed, where the evening began with a gala dinner served in the dinner & toast room, with an appetiser, double first course, main course and dessert, and the inevitable midnight toast to celebrate the start of the new year.
After the countdown, the spotlight shifted to the PIT LANE stage, the event's main room, with special guest DJ Alex Neri.
With the involvement of more than 20 partners and sponsors, we ensured an exceptional evening for all guests.
Before the event, we fired up the engines on TikTok and Meta, showing every detail of the evening to get the audience's adrenaline going.
With influencer marketing we hit the right target, while multi-channel campaigns - radio on Radio Brianza and Radio Lombardia, digital on Spotify and email marketing - maximised visibility and engagement.
Our results speak for themselves, in the month leading up to the event alone:
+ 1.7 mln Meta impressions
+ 200 new followers on Meta
+ 1.6 mln impressions on Tik Tok with a CPM (cost per thousand impressions) of only 0,37€!
An extraordinary engagement that brought more than 1,000 people to experience the New Year's Eve event with us.
How to secure your ticket for New Year's Eve? A dedicated site, designed to turn every visit into a real pit stop towards the entrance to an unforgettable night, could not be missing.
The site brilliantly presented the New Year's Eve event, becoming the essential point of reference for securing one's entry to the event.
Who drove the creativity? We did.
Black, gold, racetrack. The new year is off to a flying start.
From the first post to the last email, from the flyer to the menu: one event, one identity.
A celebratory mood combining speed, elegance and adrenaline, with every touchpoint taken care of.
