Birreria Italiana is the benchmark for Italian craft beer and authentic cuisine. They chose us to renew their digital presence and thanks to this collaboration, the website has been transformed into a modern and intuitive platform, while the social channels have gained visibility with fresh and engaging communication. As lovers of good food and conviviality, Birreria Italiana is a project close to our hearts and we have worked to combine tradition and innovation through digital channels too!
Browsing this site is like entering a cosy pub: everything clear, everything in the right place, and no risk of getting lost between the pages (unless you are already on your third beer run).
For social, we decided to do the right mix of photos of beers, videos of beers and graphics about beers. All without neglecting some cool motion graphics (about beer, of course).
The photo shoots were designed to give customers an authentic preview of what they will find on their plates once they arrive at the Birreria. In addition to the dishes, the shots emphasised both the staff and the customers, offering a preview of the cosy and authentic atmosphere that awaits them inside the premises of the Birreria Italiana.
For our offline marketing, we thought we would spread some cheer with colourful flyers, eye-catching posters and a few live events, where beer flows freely and laughter is guaranteed!
