If Pizzium has managed to open more than 50 venues throughout Italy, slice after slice, the credit is surely due to its super good pizzas and an effective and proven strategy. But what a portfolio it would be if we didn't give some credit to our Ads too!
Pizzium's numbers speak for themselves, but we would like to talk a little bit about them too.
We structured a tracking system by integrating booking platforms with digital advertising channels and succeeded in monetising what no pizza chef would have expected.
More than 35 store successfully opened, More than 120 millions of users reached with a Cost Per Click of 0.02 cents (yes, you read that correctly), CTR of 11,59% and other acronyms and staggering figures that we can tell you about on the date!
The process of digitising bookings passes above all through the website, which is designed to have an easy and intuitive UX and to guarantee a high level of performance even with high data traffic.
If you search for Pizza you will find Pizzium.
This is no coincidence, but the result of a Google Ads strategy designed to guarantee high visibility throughout the country and mind-boggling ROAS.
With Pizzium, pizza is not only good, but also easy to find!
