/.Food

Miscusi

Pasta Lovers

In collaboration with Miscusi, we created an e-commerce to give their customers the opportunity to buy all their products, from sauces to merchandising, such as their iconic T-shirts.

In parallel, we developed and implemented a social media advertising strategy, aimed at increasing brand visibility and effectively engaging the target audience. This approach amplified the brand's reach, increased engagement with existing customers and attracted new customers.

Thanks to these initiatives, we were able to concretely contribute to Miscusi's digital growth, strengthening their online presence and significantly improving the customer experience.

./Social media advertising

We developed a segmented funnel that enabled Miscusi to reach its ideal audience, increasing engagement and especially conversion:

  • Precision targeting
  • Tracking conversions through the customer's lo to the qr code on the premises, subsequently learned by the Meta Ads platform with continuous optimisation
  • Targets per funnel phase: tailored campaigns for each funnel phase, from brand awareness to conversion, creating a continuous path to purchase.
  • A/B testing and optimisation: thanks to A/B testing and constant monitoring, we optimised budgets to maximise CPA and ROAS (reaching 500%)
./Social media marketing

Alongside the advertising strategy, we followed an Instagram consultancy designed to consolidate Miscusi's presence and increase the activity of its community. Our consultancy focused on several key aspects to ensure solid and consistent growth over time:

  1. Supporting content strategy worthy of the brand tov
  2. Content creation
  3. Data-Driven Orientation: we developed an advanced reporting system to monitor performance in real time, identifying success angles to then maximise engagement.
  4. Constant updating and optimisation: constant optimisation of the strategy to adapt to brand and market needs
./E-commerce

In collaboration with Miscusi, we created an e-commerce to give their customers the opportunity to buy all their products, from sauces to merchandising, such as their iconic T-shirts.

./SEM

To expand Miscusi's online presence and reach an audience in the active search phase, we opened up the brand to another essential channel, structuring Google Ads campaigns focused on search and performance.
The Google Ads strategy brought a CPA of less than 1€ and enabled Miscusi to reach a qualified audience, strengthen its online presence and achieve a ROAS of 2600%

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