With five locations in Milan, Slow Sud is the perfect restaurant to savor the recipes prepared by the grandmothers of the South. It’s an opportunity to take the time to enjoy authentic flavors, with the same warmth of those Sunday afternoons spent at the table with family.
On social media we told the story of Slow Sud with irony, recalling memories of when Grandma cooked “for a regiment”. The relatable content speaks to the "terrons" who live in Milan, through nostalgia, conviviality and a love for good food.
The strategy is working!
For Slow Sud we developed a visual production that celebrates the warmth of the South: photographs and videos capture the energy of the dishes and the joy of the spaces, with warm and saturated colors. Each shot and sequence tells of conviviality, authenticity and taste, creating a visual narrative full of life.
